binaryfishie
binaryfishie
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Unicorn

Unicorn

Made for
Impossible Bureau

My contribution
UX Research, Conceptualization, Content Strategy, Web App Design (IA, UX/UI design, prototyping, IxD)

With the support of
Creative Direction & Design — Nadya Bratt
Content & AI Database — Nadya Bratt, Julia Prior, Bradee Markham
Development — Jeff Yamada, Anthony Mariano, Daniel Avila

 

Unicorn—not an animal, but a friendly, singular piece of corn—is an AI-powered chatbot that learns and evolves by interacting with people. It’s capable of searching the web, it’s connected to Slack, and able to detect and respond to the sentiment of the user’s questions and sentences.

 
Welcome screen

Welcome screen

 
01.

UX and Identity Development

Before building Unicorn, the team at Impossible Bureau worked on a few projects involving textual data, syntax, and sentiment analysis. The experiments and learning we took from those left us wanting to take a deeper dive into communication patterns and machine interaction. So, we thought about building an interactive chat bot. But wait! What if we threw AI in the mix as well? What if we built an AI capable of learning and growing via user interaction?

 
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Building a database

Since we were starting from scratch, we needed to create a corpus of linguistic information that would help shape the AIs personality and knowledge. We dedicated quite some time to doing research and we put together a database of queries and answers with smart keywords.

Unicorn_Identity.png

Creating an identity

Something I wanted to pay special attention to was the fact that Unicorn wasn’t going to be very sophisticated and smart while in Beta. It was going to be a gradual and organic learning process. And so, I thought it was only fitting to give it a child-like, playful personality reflective of its early developmental stage.

 
UX Exploration : Predictive search

UX Exploration: Predictive search

UX Exploration : Retaining and surfacing keywords in the history log

UX Exploration: Retaining and surfacing keywords in the history log

UX Exploration : Mobile predictive search

UX Exploration: Mobile predictive search

UX Exploration : Mobile predictive search alternative

UX Exploration: Mobile predictive search alternative

 
02.

Identity Exploration & Ideation

Direction 1: Abstracted entity

 
Unicron_Exploration_1
Unicorn_Exploration_2

Direction 2: No entity

Unicorn_Exploration_3
Unicorn_Exploration_4

Direction 3: A playful, approachable uni-corn (He’s such a sweetheart.)

Unicorn_Welcome
 
03.

Design and Interaction

 
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UX and Interaction:  An intuitive solution to search queries. The predictive search is connected to a database of queries made by previous visitors.

UX and Interaction: An intuitive solution to search queries. The predictive search is connected to a database of queries made by previous visitors.

Question and Answer

Question and Answer

Question and Answer with a link

Question and Answer with a link

Error message / 404 screen

Error message / 404 screen

History log signifier

History log signifier

History log access and navigation. Hover / Tap on a section allows users to share it.

History log access and navigation. Hover / Tap on a section allows users to share it.

About Unicorn info screen

About Unicorn info screen

 

Want to know more about this project?

Contact me