UX Research, Conceptualization, Content Strategy, Web App Design (IA, UX/UI design, prototyping, IxD)
With the support of
Creative Direction & Design — Nadya Bratt
Content & AI Database — Nadya Bratt, Julia Prior, Bradee Markham
Development — Jeff Yamada, Anthony Mariano, Daniel Avila
Unicorn—not an animal, but a friendly, singular piece of corn—is an AI-powered chatbot that learns and evolves by interacting with people. It’s capable of searching the web, it’s connected to Slack, and able to detect and respond to the sentiment of the user’s questions and sentences.
UX and Identity Development
Before building Unicorn, the team at Impossible Bureau worked on a few projects involving textual data, syntax, and sentiment analysis. The experiments and learning we took from those left us wanting to take a deeper dive into communication patterns and machine interaction. So, we thought about building an interactive chat bot. But wait! What if we threw AI in the mix as well? What if we built an AI capable of learning and growing via user interaction?
Building a database
Since we were starting from scratch, we needed to create a corpus of linguistic information that would help shape the AIs personality and knowledge. We dedicated quite some time to doing research and we put together a database of queries and answers with smart keywords.
Creating an identity
Something I wanted to pay special attention to was the fact that Unicorn wasn’t going to be very sophisticated and smart while in Beta. It was going to be a gradual and organic learning process. And so, I thought it was only fitting to give it a child-like, playful personality reflective of its early developmental stage.
Identity Exploration & Ideation
Direction 1: Abstracted entity
Direction 2: No entity
Direction 3: A playful, approachable uni-corn (He’s such a sweetheart.)
Design and Interaction
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