S E R V I C E S
Information Architecture & UX
C R E D I T S
Project Management — Corey Hankey, Chandler Jakomeit
Design & Art Direction — Dylan May, Kal Nguyen
Copywriting — Tiffini Porter
Photography & Editing — Tyson Rider
Agency — WLS
B U I L T F O R :
A brand new modular website system with e-comm capabilities for Vivint SmartHome, successfully implemented without disrupting any existing SEO gains, indexing, or conversion rates. No easy feat!
T H E C H A L L E N G E
There was hesitation. Previous attempts at refreshing the site had failed to perform as expected. And yet, as the brand was moving into a more mature, story-driven space, it was time for Vivint SmartHome to get a facelift. We also had to prepare for the future by implementing e-comm capabilities that empowered customers to shop with more flexibility and allowed for greater personalization.
The task wasn’t going to be easy.
Don’t Break Anything
D I G I T A L S T R A T E G Y
My core strategy was to focus on personalization and dynamic content display informed by the user journeys and retargeting data from our discovery insights.
A personalized experience
Custom messaging, imagery, calls to action and an overall personalized experience tailoring to the specific needs and priorities of each visitor.
A customized shopping experience in the form of a tool helping visitors build a unique automation system tailored to their home and lifestyle.
A Smart Experience for a Smart Customer
I N F O R M A T I O N A R C H I T E C T U R E & U X
The key goal for this phase was to restructure the overall sitemap and architecture in a way that guided users down a clear path of product education and exploration. One of the most significant additions to the site was a How it Works section outlining the steps and ease of the purchasing process.
Additional features like flexible content modules, e-comm capabilities, lead gen optimization, and providing a variety of ways to engage with the brand helped push the customization of the site further along.
Clarity of Thought
D E S I G N
Interchangeable modules, dynamic content, custom home automation system builder, and a myriad of ways to get in touch with Vivint SmartHome.
A Customer-centric Modular System
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